The television series Bitchin' Rides is about Kindig-It Design, based in Salt Lake City that specializes in building and restoring custom cars. The main character of the series is Dave Kindig, owner and chief designer of the company. The series follows Dave and his team as they take on different projects, create unique car concepts and turn old vehicles into amazing creations.
Bitchin' Rides is popular because of its combination of car building, personal stories and the creative process behind building custom cars.